RideDisplay impression analytics
Understand how many times your ad plays per auto, per day, and across a fleet — based on Ride Display's 2-minute in-vehicle rotation model.
Impression Analytics
Impressions = how many times your ad plays. Audience reach = estimated people who see it (passengers + street visibility).
Model based on 12–14 active hours per auto per day.
Per Auto Statistics
12–14 Hours
200–300 KM
60–90
2–3 Passengers
5–15 Minutes
Primary Audience
Passengers inside autos
Captive in-vehicle viewers during 5–15 minute rides, 2–3 passengers per trip, 60–90 trips daily.
Secondary Audience
People watching outside during:
• traffic signals
• roads
• metro areas
• markets
• commercial zones
RIDEDISPLAY ECONOMICS
Fixed 2-minute loop across 12-hour daily operation (360 loops per day). Shared slots play once per loop; exclusive ads repeat to fill the loop.
12-hour operation.
2-minute ad loop.
360 loops per day.
10,800 impressions per ad slot per month.
10 sec · 2 min loop
12 ads
1× per ad
360
10,800
1 exclusive ad
12× per ad
4,320
1,29,600
Setup
Plays per loop
Each ad plays / day
Each ad plays / month
12 ads
1× per ad
360/day
10,800/month
1 exclusive ad
12× per ad
4,320/day
1,29,600/month
15 sec · 2 min loop
8 ads
1× per ad
360
10,800
1 exclusive ad
8× per ad
2,880
86,400
Setup
Plays per loop
Each ad plays / day
Each ad plays / month
8 ads
1× per ad
360/day
10,800/month
1 exclusive ad
8× per ad
2,880/day
86,400/month
30 sec · 2 min loop
4 ads
1× per ad
360
10,800
1 exclusive ad
4× per ad
1,440
43,200
Setup
Plays per loop
Each ad plays / day
Each ad plays / month
4 ads
1× per ad
360/day
10,800/month
1 exclusive ad
4× per ad
1,440/day
43,200/month
45 sec · 2 min loop
2 ads
1× per ad
360
10,800
1 exclusive ad
2× per ad
720
21,600
Setup
Plays per loop
Each ad plays / day
Each ad plays / month
2 ads
1× per ad
360/day
10,800/month
1 exclusive ad
2× per ad
720/day
21,600/month
60 sec · 2 min loop
2 ads
1× per ad
360
10,800
1 exclusive ad
2× per ad
720
21,600
Setup
Plays per loop
Each ad plays / day
Each ad plays / month
2 ads
1× per ad
360/day
10,800/month
1 exclusive ad
2× per ad
720/day
21,600/month